Then along come smarmy old Meadow Lea. Sinking to a new advertising low. First of all, we see a TV advert with a cardiologist talking about how butter is evil and showing a massive pile of butter representing a year's worth of intake and talking about saturated fat..
Then said cardiologist suggests using a margarine spread instead. Oh yes, much better, plant sterols etc., etc.
Now my issue isn't even with the whole butter/margarine debate, it's about how NOWHERE on this ad is there any mention of who paid to put this ad on TV.
Because, in a startling co-incidence, every time this ad shows, two ads later, an ad for Meadow Lea is shown. What serendipity!!! They even show a remarkably similar shot of seeds sitting radiantly in the palm of a hand.
What this means is, for those not paying attention or easily mislead, they think a cardiologist has recommended Meadow Lea. Quick! Let's rush to the store and buy some!!
Now personally, I stick to the theory that the less a food has been interfered with, the better. I think a little bit of butter and other fats in a healthy, active child's diet is better than margarine, which I'm still suss on.
Never mind that margarine is usually hydrogenated and full of trans-fatty acids that raise LDL (bad) cholesterol and lower HDL (good) cholesterol just like the saturated fats in butter, but have you ever tasted it? Blurgh...
I'm not saying don't eat margarine if that's your choice, I'm no dietician and plenty of people know more about nutrition than me. What I am saying is know when you are being sold to and manipulated.